Digital and social media content creation: writing blog posts and creating content strategy plan for all social media channels.• Social media marketing planning: creating, growing and managing the company’s presence through all its SM channels and other strategically relevant online properties.• Demonstrated experience and a passion for the social technology universe (i.e., Facebook, Twitter, YouTube, Instagram, Snapchat, TikTok, Flickr, blogs, G+, LinkedIn, wikis, RSS, social bookmarking, discussion forums and community software).• Development of brand awareness and online reputation.• Create a regular publishing schedule.• Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.• Work closely with marketing director on strategic initiatives and campaigns and bring all “out of the box ideas”.• Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.• Monitor effective benchmarks (best practices) for measuring the impact of social media campaigns (analyze, review and report on effectiveness of campaigns in an effort to maximize results).• Develop and launch various marketing campaigns.• Create and develop marketing materials.• Understand SEO and generation of inbound traffic.• Understand how to run campaigns on all SM channels with targeting and ADS techniques.• Work closely with designers to ensure content is informative and appealing.• Supervise the Social Media Moderators.

Join Now