ResponsibilitiesCreating, managing, maintaining & enhancing SEM campaignsOptimizing campaigns performanceOptimizing targeted keywords lists & adsEnhancing CTR & conversion rateEnhancing budgeting and bidding strategiesEnhancing targeting strategiesResearching keywords for new marketsContinuously researching audience persona to enhance targeting and keywords analysis strategiesKeeping an eye on competitors’ campaigns to ensure our campaign maintain its ranking Identifying powerful keywords to drive the most valuable trafficRunning PPC campaignsWriting powerful calls-to-action to convert visitorsManage bids and develop strategies to increase the effectiveness of our paid search campaignsCreate and optimize landing pages that will convert at high levelsCreate daily reports with full analysis of campaign statusesDecrease budget & adjust bids to gain better ROIKnowledge of digital marketing best practices including local search, review marketing, social media, web content and paid advertisingMeet target KPI’s, detailed reporting, applying critical thinking and take actionable insight.Confidently execute and manage/buy all digital media campaigns across all digital channels and devices (display, social, video, native, etc). These include, but are not limited to Google (search, YouTube), Facebook, Instagram,, etc.Implement trades in multiple programmatic consoles with a deep understanding of campaign optimization strategy (bid management, tactic, audience analysis, etc.)Utilize audience targeting strategies and creative testing frameworks to improve engagement and ROASAct as Programmatic subject matter expert and lead on all training and growth opportunitiesStrong ability to multitask and prioritize job related responsibilities in a fast-paced and dynamic work environment.Pay great attention to detail and focus on quality and results of campaigns (per technique, creative unit, and inventory) for all digital campaigns. Assumes accountability and ownership of campaigns.Help identify target audiences and plan effective media campaignsOptimize plans and budgets according to the best media mixPrepare schedules and adjust when neededExperiment with new platforms and channelsEnsure ads are creative and displayed appropriatelyMonitor costs, efficiency, and return on investment (ROI)Developing effective media buying strategiesReport to top management and build long-term strategiesCompare and negotiate rates, ad space, and airtime 

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