Job Title: Product Manager Reporting to:  Marketing ManagerDepartment/Group: Marketing Travel Required: YesJob DescriptionRole and ResponsibilitiesMedical and Product Education to the product specialists and the sales force:Conduct all medical and product trainings to the product specialists including induction training and refreshment trainingsResponsible for the medical and product validation tests for the product specialists and sales force.Deliver medical and product trainings to the sales team along with the product specialist and the sales managers.Have a clear plan for the needed international trainings whether inside or outside Egypt and co-ordinate with the sales managers for the training need analysis of the Sales force team.Review and consolidate all the Gathered needed data about the competitors and ensure their delivery to the Sales Force team (competitors’ knowledge)Maintains product knowledge to staff by recruiting, selecting, orienting, and training of new employees.Branding and positioning:Marketing strategies for each quarter:Analyzing market data including potentiality, competition, surgeons’ habits & needs.Decide the focus products for each quarter with a clear sales call flow indicating features and benefits with the product specialist and sales managersEnsuring the proper implementation of the segmentation to ensure proper coverage for the surgeonsPlanning and executing the Annual Marketing plans.Finalizing the annual marketing plans with the sales managers and reviewing them quarterly for any updatesEnsuring the proper implementation of all events in it along with the marketing team including the National & International events, one day workshops, Cadaveric workshops, Symposiums, etc.Managing marketing projects & activities all over Egypt CRM:Ensuring the implementation of the CRM system and constant initiatives that enhances the customer satisfaction along with the product specialists.Social media management:Ensuring the proper implementation of social media campaigns & presence of the product on different digital platformsEnsuring the alignment of all campaigns on all social media channelsCreating digital campaigns for the productManaging the product website with all its neededData Analysis:Creating the monthly detailed Sales Analysis reportEnsuring the proper segmentation and updating them quarterlyCreating the coverage reports of the surgeons and their growth curves on the adoption ladderConsolidating the final sales force reporting system report that is to be sent to the HR for further usesCreating surgeon’s satisfaction surveys & reportsBudget control:Finalize all the annual marketing budgets for all business units assignedReviewing the budgets quarterly and re-allocating them if neededMonitoring all the monthly expenses of each business unitMonitoring the ROI of each event and expensesStock control and order placement:Monitoring the stock levels of productCreating the annual order plans based on demand plan and market forecastCreating all the needed orders along with the sales managersCommunicating with the regulatory department and To ensure that the products will be cleared from the customs within the optimum time Creating the needed stock and consumption reports.Performs other related duties as may be required.

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