Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan.Evaluate the impact of marketing programs in achieving their stated objectives.Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.Produce valuable and engaging content for our website and blog that attracts and converts our target groups.Partner with creative teams, other internal stakeholders, and external agencies and vendors.Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely based on analytics.Oversee and approve marketing material, from website banners to hard copy brochures and case studies.Measure and report on the performance of marketing campaigns, gain insight and assess against goals.Analyze consumer behavior and adjust advertising campaigns accordingly • Developing strategies and tactics to boost the company’s reputation and drive relevant traffic.Deploying successful marketing campaigns from idea to execution to analysis.

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