About the Job Looking for a Digital Marketing specialist who will assist with the execution of the online marketing strategy, website and landing page maintenance, online analytics, and email marketing. The Digital Marketing Specialist will help implement marketing activities across a variety of online channels as well as assist with marketing support. Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising Oversee a social media strategy Manage and maintain the organization’s website(s) Write and optimize content for the website and social networking accounts such as Facebook and Twitter Track and analyze website traffic flow and provide regular internal reports Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion Continually work on the Search Engine Optimization of the website(s) Fix any errors or bugs in online content Follow a theme/template for social media (Branding - Instagram theme - Blog - Pinterest - Facebook - Twitter) Develop and implement effective SEO strategies Perform keyword research to drive organic traffic growth Execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification. Implement social media strategies and measure the impact of social media programs Integration, monitoring and analysis of social media trends and their reporting analytics Improve organic website traffic

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