-Identifying the needs of the business organization and developing plans to determine the overall direction it should take to actualize its goals.-Utilize customer information from CRM data and customer research to understand trends and opportunities.-Leverage on market/customer research, trends, and competitor analysis to drive revenue, increase yield, improve market share, and enhance customer loyalty.-Identify, communicate, and execute on new opportunities related to the firm’s businesses functions.-Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Pinterest, YouTube and LinkedIn.-Ensure progress on all platforms by using analytical tools such as Google Analytics and others.-Oversee the creating and implementation of the monthly editorial calendar which includes monthly sales objectives and initiatives.

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