-Identify the target audience for a particular media campaign and decide how  to communicate to that audience.-Analyse the effectiveness of the campaign and use this data to inform future campaigns.-Optimize plans and budgets according to the best media mix.-Experiment with new platforms and channels.-Ensure ads are creative and displayed appropriately.-Monitor costs and return on investment (ROI).-Create Inbound Marketing funnels.-Prepare schedules and adjust when needed.

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