Work with internal clients to create a social media strategy/proposal that collaborates with marketing, advertising campaigns, research top influencers, competitors, and trends in clients’ industries.Digital Tool Experience – Strong experience using the full portfolio of digital tools: Google Analytics, Facebook Ads Manager, Google UTM Builder.Monitor, track KPIs and provide insights from campaigns to Marketing Team.Build, manage, and optimize Social Media campaigns and Retargeting.Follow social media campaigns and calls-to-action that drive target buyers to client sites.(Facebook Advertising, Google AdWords, LinkedIn, Twitter).Work with Brand Creatives & Content Creators to develop creative assets to support campaigns.Handle media buying campaigns from A to Z on different platforms starting from planning, targeting, set KPIs & spending till generating reports.Create timely and engaging content optimized for platform used and intended audience.Cooperate with a team in the execution of all social media activities (i.e. tweeting, sharing, engaging, liking, increasing social reach, doing the heavy lifting, etc) for our clientsSuggest and implement new features to develop brand awareness, like promotions and competitions.Manage budget as set forth by the leadership team & determine recommendations for allocation of spend.Analyze and report social media actions on a monthly basisSet specific objectives and report on ROIStay up-to-date with current technologies and trends in social media – includes reading blogs, and listening to podcasts.Perform research on the current benchmark trends and audience preference.

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