The role is to develop a consistent brand identity for a company and establish its online presence. This job involves overseeing marketing strategies and ensure that customers have a positive view of the company and its products or servicesOversee a content production team's creation and management of targeted content for the company's websiteDevelop a web content strategy that encompasses the goals of a company and aligns with the company's imageCooperate with the marketing team to create web content and monitor its effectiveness over timeManage the daily activities of a content team composed of writers, graphic designers, video-grapher, and other industry professionalsMaintain a content marketing calendar that schedules all aspects of the creation and delivery of content throughout the yearUse target keywords to write search-engine copy that is optimized for search engines (SEO) while remaining entertaining and informativeEvaluating and assessing content writers and select the right ones for the task based on his/her skills . Analyzing the performance of content writers Creating reports for budgets, profits and costs for every project

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