Ensures that the assigned products support the company's over all strategy and goals.Establish a strong based pharmacy promotion and hospital activities.Monitors progress of the product through the product development life cycle,identifies risks and opportunities,keeps senior management informed.Gathers and understands short term and long term customer needs and ensures successful product implementation and utilization.Produces the product's plans& tools required within constraints such as time,cost and agreed quality standards.Conducts all aspects of product business management including product positioning,new product development,policy,development and pricing ( when applicable).Creates and maintains an effective working report with internal and external customers.Develops strategy to successfully communicate product features to production and manufacturing,utilizes customer feed back to develop new product features that meet customer needs and market share.Prioritize work flow utilizing effective time management to provide the time list and most accurate service possible according to departmental and company standards.Collects and prioritizes product requirements ( from customers,partners,sales,business development,RD manager).Defines and implements product management processes and creates product requirement documents for new features.Develops market requirements documents including revenue models,channel strategy and packaging .Identifies and launches appropriate new product programs that achieve business objectives works closely with all relevant departments to assure the timely implementation of new product programs.Identifies new areas for products development by analyzing customer requirements ,market trends and and competitive gaps,presents opportunity to management for consideration.

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