Building and executing social media strategy through competitive and audience research Setting up and optimizing company pages within each social media platform Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action Set up and optimize company pages within each platform to increase the visibility of a company’s social content Moderate all user-generated content in line with the moderation policy for each community Create editorial calendars and syndication schedules

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