Marketing Manager FOR CASUAL DINNING CONCEPTS The ideal candidate is humble, professional and flexible with a strong ability to work in a fast-paced, dynamic Hospitality environment. She/he can set goals and manage competing priorities. She/he should bring a positive attitude to the workplace and fearlessly push the envelope. She/he can effectively manage, connect, collaborate and act as a liaison with internal and external partners. She/he is a big picture thinker, able to look ahead to ensure the vision of the brand while operating with a sense of urgency in the present Main Responsibilities: Provide monthly updates to business review and monitor market performance, responsible for successful implementation of Brand strategy as per Business plan Manage and monitor the design and implementation of all marketing activities and include innovative marketing tactics, traditional and non- traditional partnerships, multi-channel opportunities in order to meet strategic brand objectives Collaborate cross-functionally with Operations, Culinary, Finance and other resources to develop and implement the marketing strategy, activities and events. Forecast, monitor brand KPIs, manage budget, and track ROI measurements for all marketing activities in order to achieve or exceed brand plan objectives. Ability to translate strategies into actionable and realistic marketing actions Good knowledge on finance principles and processes is desirable English language proficiency verbally and in writing. Manage external resources used to support the marketing plan. Planning and executing advertising and promotional activities, including, but not limited to: print, outdoor, electronic media, PR, social media and direct mail/email. Monitor competitors’ promo, pricing, product positioning and marketing moves by product / business segment as well as their performance and institute corrective action as needed. Creating and implementing a content creation strategy for all web presence (website and social media platforms), including daily posts/updates. Outsourcing Photographers and Graphic Designers to create creative and trendy content. Assist in improving the customer care process by receiving complaints online and ensuring prompt handling by the operations. Create and coordinate annual master calendar for all events and marketing strategy including a marketing plan and calendar for each branch; assist the on-site management team with execution and related promotions throughout the year.

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