A Social Media Specialist is responsible for creating and administering content on all social media platforms, such as Facebook, Instagram, and Twitter, to build an audience and ensure customer engagement.The Specialist may also monitor site metrics, respond to reader comments, and oversee creative design.Create Social media plan for the products.Building and executing social media strategy through competitive and audience research.Brainstorming, mocking up design ideas.Moderate and Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.He/she will be responsible for all the designs for the Internal and External Communications along with branding emails, Social media posts (Facebook & Instagram), Careers website, events, flyers, newsletter, internal training program designs & Department’s presentation and other types of communications media.Works with graphic designers to produce effective campaigns for the Internal Communications & People operations’ emails.Responsible for photographing needed edits to be published.On going analysis and reporting of the social media campaigns.Come up with yearly marketing campaigns that fits the brand competition research and analysis.Manage all our social media accountsWrite content for the social media posts, website pages and app notificationsWrite scripts for promo videos used in marketing campaignsReply to inquiries on social media and direct users to the right features in the appOrchestrating digital content strategies across all online platforms.Driving traffic and engagement that translates to sales and brand promotion.Managing a content marketing budget.Measuring the results of marketing activity to inform future marketing campaigns.Coordinating with our staff to write articles.Implementing SEO best practices.Knowing which platform different kinds of content are best suited to.Designing and implementing creative marketing strategies to disseminate content.

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