Establish a shared vision across the company's marketing plan on short and long-term priorities with Medical and Marketing DirectorDetermine revenue goals around products and partnerships and recommended  pricing in alignment with Medical and Marketing DirectorManage the process for collecting feedback on new product features and enhancements from various internal and external stakeholders to ensure that the feedback is successfully translated into marketing requirements and prioritized appropriately with the product developmentBe responsible for the design, development, and coordination of product launch activitiesInterface effectively and establishes quick credibility and confidence with: customers, product development, R&D , production , sales, and other internal stakeholdersWork closely with fellow Product Managers and Marketing Managers to develop clear forward-looking product integration strategies and eliminate duplicate development effortsMarket Analysis/Awareness:Develops a deep understanding of market segments and customer needs and effectively translates to clear marketing requirements for product developmentTracks competitive products and develops strategies to counter competitive strengths and exploit competitor weaknessesHas strong analytical abilities and a solid understanding of the P&L to develop strategies and programs to drive increases in revenue and profitsWorks closely with other Product Managers to develop clear forward-looking product integration strategies and to eliminate duplicate development effortsUnderstands and encourages the use of his/her product as part of total solution offering within different geographies and market segments by sales and marketingProduct Development:Provides business case justification for new product ideas and improvements for the product lineResponsible for the Marketing Requirements for all products in developmentSelects customer features and functions for development and helps product development prioritize features and functions for product releasesWorks cross-functionally with the project team on customer needs, market issues, competitive issues, etc.Works with product development team on the validation and verification process including site selection, execution, etc.Develops product transition/end-of-life strategiesMetrics/Reporting:Establish regular reporting cadence on usage and financial results of products under managementUse metrics to drive decisions on the development roadmap .Manage revenue and expenses incurred from partnerships and ensure the budget is built into the annual plan

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