Digital Marketing Manager will be responsible for strategizing and executing digital plans to target audiences at every stage of the conversion funnel to drive growthThis role will be responsible for owning the execution and day-to-day optimizations of Paid Social, Native, and Display campaigns in line with the budget. We are looking for someone to monitor and analyze performance data to formulate tactical plans to improve brand awareness, website / in-store traffic, and revenue. While our new Performance Marketing Manager will ideally have a background working in paid social media management, they should have deep knowledge of data and reporting, Paid Social, Native, Display channels, and experience working with creative teams. Utilize a variety of targeting capabilities (location, device, demographic, customer lists, etc.) to effectively reach qualified audiences with compelling messaging and services offerings. Develop and implement scalable traffic acquisition strategies (via paid social, search engine marketing, display, affiliate, etc.) that drive high converting customers to our productsOperate campaigns on Facebook, Google Display Network, Criteo, Snapchat, Twitter, etc. Analyze KPIs (including ROAS, CPA, and CTR) on an ongoing basis to ensure campaigns are maximizing performance. Define and execute an experiment roadmap to improve brand engagement and deliver incremental revenue. Includes A/B testing and launching new channels/campaign types. Manage short-term and long-term projects alike; with an ability to dive deep to surface any and all issues that allow us to gather insights, solve problems, and further our businessDuties may change; Team Members may be required to perform other duties as assigned job requirements

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