The ideal candidate is responsible for facilitating the creation and organization of marketing initiatives for lead generation for steel structure products. Focus on lead generation, digital marketing, copywriting, content creation, providing insight and analytics, and organizing creative assets.Collaborate with management team to contribute social media content, including copywriting and image selectionDevelop and manage strategic outreach plan and publishing scheduleAnalyze campaign performance metrics and conversion metrics to monitor and improve performance.Monitor and disseminate inbound emails from campaigns and websiteFollow up with leads contacts to become real sales and update follow up reports to management.Create and present regular lead generation analytics reports, and provide insight for improvementSupport Marketing and Communications Manager in development of marketing messages and positioning strategies.Make updates to website content on a regular basis.Responsible for management of estimates, POs and invoicing in line with agreed budgetsManaging schedules, recurring tasks and reports on behalf of the departmentLiaise with internal and external stakeholders (Procurement, Finance, Printers etc.) on production of marketing materials and assets.

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