A digital marketing manager is responsible for developing, implementing and managing marketing campaigns that promote a company and its products and/or services.He or she plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.A digital marketing manager also identifies and evaluates new digital technologies and uses Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media, and display and search advertisingJob DutiesManage budget as set forth by the leadership team & determine recommendations for allocation of spendPlanning, developing and implementing Digital Marketing strategiesAdministrate the creation and publishing of relevant, original, high-quality content.Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films, and multimedia programsRunning Digital Marketing campaigns using all digital platformsTranslate the Brand Development Plan into a detailed and effective annual Marketing land in order to achieve the set growth targetsDevelop and deliver marketing and communications strategies for the organization including social media presenceEstablish a digital marketing campaign and platform; which develops and promotes our organization’s online presenceManaging and updating information and engaging with users on social media sitesPrepare accurate reports on our marketing campaign’s overall performance 

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