Main Purpose:This position will be responsible for creating and executing all marketing and PR strategies, will lead marketing and PR campaigns, evaluate department performance metrics, and collaborate with internal teams for implementation.Studies the customer base and the automotive market in the area to develop effective programs for soliciting business. Main Essential Duties:Establishes marketing goals to ensure market share and profitability of products and/or services.Plans and oversees the Company's advertising, promotional activities and PR events.Develops and executes monthly and annual marketing budgets.Develops and executes marketing plans and programs, both short and long-range, to ensure the profit growth and expansion of dealership products and/or services.Develop strategies and tactics to create awareness and generate leads for various brands.Manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications.Developing PR strategies and content management such as speeches, press releases, website, social media and all forms of verbal and written communications.Deploy successful marketing campaigns and own their implementation to execution.Communicates with outside advertising agencies regarding ongoing campaigns.Works with writers and artists; oversees copywriting, design, layout, paste-up, and production of promotional materials.Creates and prepares all print advertising, such as radio and TV commercials, billboards, direct mail pieces, in-store point-of-purchase merchandising aids, interior and exterior signs, off-site displays, news releases and stories.Works with the other departments such as sales, after sales, dealers and development to develop upcoming ad campaigns.Communicates marketing efforts to all dealership employees.Acts as liaison with news media.Acts as liaison with the manufacturer regarding merchandising.Attends pertinent marketing/sales promotion meetings conducted by the manufacturer and dealer associations.Achieves satisfactory profit/loss ratio and share of market performance.Researches, analyzes and monitors financial, technological and demographic factors to capitalize on market opportunities and to minimize the effects of competitive activity.Communicates with dealership employees to keep abreast of customer attitudes, demographics, buying habits etc.Communicates with customers to determine their needs and interests.Evaluates market reactions to advertising programs, media placement, and merchandising policy.Seeks out and uses industry sources and consumer information.Prepares marketing and other reports and presents them to management.Develops surveys and other marketing tools.Tracks marketing results to be certain that marketing objectives are achieved within designated budgets.Follow up on all marketing activities to generate leads.Collaborate with other teams to promote offerings.Inform clients and prospects of products and services through creative marketing strategiesTrack performance of all marketing activities and campaigns.

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