Core role: 

•  Create localized high-quality content for the market based on central marketing objectives for key social media platforms, our blog, emailers/ newsletters; in English and Arabic.

 

 

• Manage the social community and respond to queries/ create engagement.

 

 

• Plan the content and manage the delivery on a daily basis. 

 

 

• Ensure that all content created maintains brand standards and content style guides, as well as the overall expression of the brand’s identity. 

 

 

• Manage influencer marketing programs.

 

 

Analytics: 

•  Manage metrics aligned with the overall business objectives. 

 

 

• Enable structured content creation by understanding the brand, the audience, SEO requirements.

 

 

• Actively measure, manage, optimize and communicate the performance of the content.

 

 

Research: 

•  Research the approach and competitor environment using surveys, keyword research, market studies, and analytics insights to create the content strategy and calendar. 

 

 

Collaboration: 

•  Collaborate with internal stakeholders in marketing, product, sales, design, and tech.

 

 

Overall KPIs - targets will be set

•  Deliver content views and engagement for platforms.

 

 

• Improve organic visits to the website through content. 

 

 

• Improve registrations & applications from content initiatives.  

 

 

• Improve email marketing metrics as per set targets.

Job Details

Preferred Candidate

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