Establish the strategic marketing function with focus on developing the business in the rapidly growing retail market, developing and implementing the marketing plans within the defined time frame.Formulate the marketing and communication strategy for  oversee its execution .Develop a strong understanding of brand foundational tools and ensure the relevance of the brand’s identity, essence, vision, mission, and core values.Analyze brand positioning and consumer insights.Partner with Sales and Customers to execute best-in-class strategy and understand how to maximize the business at retail and collaborates to deliver results.Translate brand elements into plans and go-to-market strategies.Lead creative development to motivate the target audience to “take action”.Establish performance specifications, cost and price parameters, market applications and sales estimates.Measure and report performance of all marketing campaigns, and assess ROI and KPIs.Monitor market trends, research consumer markets and competitors’ activities.Oversee new and ongoing marketing and advertising activities.Monitor product distribution and consumer reactions.Devise innovative growth strategies.Align the company around the brand’s direction, choices, and tactics.Creating and managing promotional collateral to establish and maintain product branding.Managing the budget for advertising and promotional items.Analysis of sales forecasts and relevant financials and reporting on product sales.

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