Do you post, share, and tweet to social media in your sleep? Do you know what it takes to grow an online community? We're looking for a social media specialist to manage our social media accounts by implementing strategies and tactics that grow our followers, engage and retain them, and help convert them into leads, customers, and active fans and promoters of our brand. You should have command of best practices and trends in social media marketing, enjoy being creative, and understand how to both build and convert a digital audience. Responsibilities: Manage the brand’s social media profiles and presence, including Facebook, Instagram, YouTube, Twitter, LinkedIn, Snapchat, TikTok, and additional channels that may be deemed relevantPlan and execute social media strategies, and campaigns according to the overall marketing objectivesCreate the posting split and content calendar on a monthly basis with a specific objective, theme, message, etc.Handle the social media coverage of the on ground events, on campus activities, and campaigns including live streams, stories, etc.Maintain the brand's tone-of-voice and create copies and captions that sellCreate shareable content appropriate for specific networks to spread both our brand and our contentHandle the community management, increase the level of engagement, and start conversations with our audienceMonitor our brand’s social media performance through specific KPIsMonitor the competitors' performance, activities, updates, etc. on a daily basisPreparing a comprehensive competitive report on a regular basisMonitor and engage in relevant social discussions about our brand, competitors, and/or industry, both from existing leads and customers as well as from brand new audiencesRun regular social promotions and campaigns and track their successDrive consistent, relevant traffic and leads from our social network presenceExplore new ways to engage and identify new social networks to reach our target buyersTrack, measure and analyze all initiatives to report on social media ROIWork alongside other marketers and content marketers to help distribute content that educates and entertains our audience and supports marketing goals  

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