SOKNA is dedicated to transforming all aspects of the funeral service process in Egypt.Our company’s objective is to assist families when they experience a loss by providing aseamless and curated service that relieves them of the stress and fear of navigatingfuneral logistics. We’re a highly ambitious start-up with a dedicated and energetic team,and we’re looking for similarly passionate individuals to grow with us. SOKNA is looking for a Marketing Associate. The ideal candidate is self-motivated,ambitious and results-oriented. S/he is a natural leader and an excellent team player.S/he is a solid at critical thinker and problem solver. We’re looking for an individual witha growth mindset who’s agile and comfortable with the fast pace of a startup. If you’rethis perfect match and are up for the challenge, we can’t wait to meet you! RESPONSIBILITIESMaintain and implement brand strategy, including setting style guides, brand guidelines, brand vision and value proposition for short as well as long termLead communication strategy and manage advertising agency for planning and execution of all communication across channels, including direct, on ground, ATL, online and social mediaLead all media activities and manage media agency. Set objectives and monitor performance & propose optimizations and testsAssist with new and existing product development, pricing, production and new product launches as well as develop new business opportunitiesCreate and manage promotional activities with individual consumers, corporates, organizations and other institutionsGenerate ongoing consumer and competitor insights and analysisBudget for all marketing activities and prioritize expenditureManage and coordinate PR activities

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