Design digital media campaigns according to business goalsCoordinate and manage the creation of all digital content such as website, blogs, email campaigns, info graphics, videos etc.Manage all SEO (Search Engine Optimization) activities including content strategy, link building and keyword strategy to increase rankings on all major search networks.Optimize paid advertising campaigns using SEM and SMM toolsAnalyze the digital platform, campaigns and make plans accordingly to enhance and increase audience enlargement and engagement.Assist in creating the yearly promotion calendar and organizing company events.Monitor market competitors’ online activities to ensure Spinneys brand competitive advantage.Identify new trends in digital marketing, evaluate new technologies and ensure the brand is the forefront of industry development.

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