Digital Marketing Specialist February 05, 2021 at 12:11AM
Reports to: Marketing DirectorIndustry: AutomotiveYears of experience: 1-3 years Job Description:1. Manage the relationship with advertising agencies & media buyers2. Building and executing social media strategy through competitive and audience research3. Social media moderation & media buying4. Design and write content in Arabic & English5. Strengthen our relationship with online audience and company partnerships6. Promote our Social Media accounts and content7. Plan and execute campaigns and online events8. Track, analyze and report the success of those campaigns and events with tools such as Google Analytics, Yandex Metrica and other social media tracking tools9. Manage website content, analyze website performance & traffic10. Find and target audiences based on each model segmentation11. Oversee the management of a Blogger/Influencer outreach program and ensure the maintenance of an active brand ambassador network to spread the word about the Brand.12. Produce consistent brand message across all the social media channels13. Create editorial calendars and align with stakeholders to ensure that relevant products are promoted on social media platforms.14. Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information15. Ongoing analysis of market situation & competitors core competencies & moves of products & price
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