Digital Marketing Coordinator Responsibilities  • Manage different social media platforms• Developing effective media buying strategies.  • Participating in media planning to identify target audiences and craft effective campaigns.  • Help identify target audiences and plan media campaigns  • Optimize plans and budgets according to the best media mix  • Prepare schedules and adjust when needed Experiment with new platforms and channels• Ensure ads are creative and displayed appropriately  • Monitor costs and return on investment (ROI)  • Report to clients and build long-term relationships  • Build and execute social media strategy through competitive research, platform determination, bench marking, messaging and audience identification.  • Set up and optimize company pages within each platform to increase the visibility of company’s social content.  • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information  • Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions.  • Design social media strategies to achieve marketing targets  • Manage, create and publish original, high quality content  • Administer all company social media accounts ensuring up-to-date content  • Liaise with writers and designers to ensure content is informative and appealing  • Collaborate with Marketing and Product development teams to create social ‘buzz’ regarding new product launches.  • Monitor SEO and user engagement and suggest content optimization  • Communicate with industry professionals via social media to create a strong network  • Train internal teams to integrate and maintain a cohesive social media strategy  • Stay up-to-date with new digital technologies and social media best practices  

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