Planning and overseeing new Business initiatives to create new opportunities.Increasing the program's value introduced for existing customers while creating new programs for retention.Finding and developing new markets to develop goals and improve sales .Build brand Identity & Marketing Matrix.Build company profile & pre-qualifications Set & Execute Marketing plan, promotional activities & campaigns during the year.Perform SWOT Analysis & GAP Analysis.Study Market Intelligence & Comparative Analysis.Have strong product knowledge.Coordinate with different departments for cross functional projects.Update & Upgrade policies, strategies & matrix as per dynamic change, rapid development & competition.Execute different marketing campaigns & promotional plans ( BTL - ATL & Online).Perform periodical reports on Market dynamics. 

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