1- Achieves Area sales operational objectives by contributing district sales in and sales out, information and recommendations to strategic  plans, preparing and completing actions plans.2- Productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining regional sales system improvements.3- Establishes sales objectives by creating a sales plan and quota for areas to support the region objectives.4- Meets area sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.5- Managing the distributor tools and investment.6- Make sure the right execution for all the marketing and sales Plan .7-Lead his sales team to get the maximum result and coaching ,train them.

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