crease customer activationsGenerate marketing qualified leadsBrainstorm new and creative growth ideasWork with tech to execute on growth ideasHandle design relationshipsPlan and execute all web, SEO/SEM, social media campaignsBuild and maintain Company social media presenceMeasure and report performance of all digital channels and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insights within the budget.Collaborate with Marketing Manager to evaluate customer segments and create customer segmentation groups for focused targeted marketing based on customer profilingGather and share competitive insights related to marketing strategies by targeted competitors and recommend marketing strategies to counter off-set competitor marketing moves based on learned trends and insightsDevelop brand presence through digital channelsPlan and effectively execute a social media strategy for generating demand for the services offered.Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identificationEdit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take actionOptimize company pages within each platform to increase the visibility of company’s social content. 

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