Job PurposePlan and execute all digital marketing, including SEO/SEM, PPC marketing database, email, social media and display advertising, developing and managing digital marketing campaignsDevelop inspiring content (photo, video, copy) that pushes the envelope in terms of engagement.Oversees the social media company strategy.Managing online brand and product campaigns to raise brand awareness.ResponsibilitiesBuild and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identificationDeveloping and managing digital marketing campaignsReview new technologies and keep the company at the forefront of developments in digital marketing.Collaborate with internal teams to create landing pages and optimize the user experienceResponsibility for planning and budgetary control of all digital marketingWork with teams to identify social media content, topics, and information flow.Track metrics on audience, content, views, and competitors.Develop outreach and partner programs with relevant individuals and communities.Write, develop, and strategize for online content production and scheduling.Tracking conversion rates and making improvements to the website.Overseeing the social media strategy for the company.Managing online brand and product campaigns to raise brand awareness.Managing the redesign of the company website.Design, build and maintain our social media presenceMeasure and report performance of all digital marketing campaigns, and assess against goalsImproving the usability, design, content, and conversion of the company websiteEvaluating customer research, market conditions, and competitor data.Identify trends and insights, and optimize spend and performance based on the insightsBrainstorm new and creative growth strategiesUtilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints

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