Summary Social Media Specialist is able to effectively communicate through appropriate technology platforms. Responsible for developing and managing the online strategy; utilizing marketing techniques in the field as social media, Web analytics, e-mail marketing as well as other related marketing responsibilities. Create, develop and manage all Facebook, Instagram, etc for both Expolink and branded events. Provide creative ideas for content marketing and update website and work closely with the Copywriter. Job Duties & Responsibilities: Develop, plan and execute organization digital strategy and campaigns. Design, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion rates Collaborate with relevant stakeholders [internally and externally] to create the best user experience and executions Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Collaborate with agencies, suppliers and other vendor partners Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Manage the company website. Improve the usability, design, content and conversion of the company website Plan and arrange budget for digital marketing platform Evaluating customer research, market conditions and competitor digital activities. Enhance customer centric image via liaising with relevant functions interfacing with clients through arranging logs and following up on their status and speed of attendance. Supporting with the Marketing team on all over strategy and operations

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