Build, develop, and administrate the Commercial Research & Insights team at BTECH to deliver forward-looking consumer insights/trends and meet the needs of all New product testing and evaluation.
Provide clear insights that help define strategy, facilitate speed and accuracy of decision-making, and ultimately make a positive impact on the business.
Provide strategic guidance to all product and marketing stakeholders about our consumers, consumer trends and the competitive landscape – be the source of truth
Work in the opportunity, investigate, and explore phases of product development to identify biggest and most valuable consumer needs and motivations
Have a strong toolkit for quantitative and qualitative methods to apply in problem-solving
Translate business questions into learning plans and then lead, develop, design and conduct primary research studies to enable a synthesis of data to develop insights.
Integrate different types of insights to tell a holistic story that meets the overall needs of both the manufacturing partner along with BTECH
Ensure effective communication of market and consumer data, including synthesizing them into insights for action
Manage third party vendors to ensure learning objectives are met, and quality research standards are maintained
Find opportunities to develop and champion the use of new research methods to address unique research challenges and evolving trends
Remain abreast of best practices within the discipline and research methods employed, including the latest evolution of approaches as the industry develops
Build and manage relationships with internal customers and key manufacturing partners
Coordinate multiple tasks simultaneously, meeting deadlines and working productively and efficiently under pressure

Job Details

Preferred Candidate