Our firm is looking for a professional candidate to fill the role of Marketing Manager The Marketing Specialist will be responsible for executing effective marketing strategies, assisting with campaign development, analyzing the effectiveness of each campaign and developing our lead generation programs. The successful candidate will play an integral role in building and engaging the company’s customer base and creating effective strategies that will promote the long-term growth of our firm. Responsibilities & Duties Develop marketing strategies for projects, including company websites and social media Work closely with the sales team on program development and implementation Working knowledge of market research, surveys, and data analytics Analyze data to determine campaign efficiency Ensure creative marketing materials undergo regular review and adhere to brand guidelines Develop and communicate marketing plans, campaign results and project recommendations to the senior management team Assist with all internal and external marketing campaigns, producing content and creative for marketing projects and initiatives to enhance lead generation Analyze existing marketing collateral with a critical eye to Identify and improve current processes when needed Create, maintain, and distribute monthly marketing reports showing achievement of critical metrics regarding lead generation, content creation, website traffic, and other KPIs Assist in the execution of marketing plans to reach the target audience through identified channels Collaborate with team members to optimize marketing automation and lead-nurturing processes through email, content, events, and social channels

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