Develop strategies and tactics to get the word out about our manufacturer and drive qualified traffic to our front door.Establish correlations between marketing activities and revenueManage expenditures and keep marketing budget in checkResearch and examine new opportunities and the best practices in niche marketsDesign specialized campaigns for a specific targeted populationSuggest improvements regarding communications and imageryKeep abreast of marketing trends and best practices· Deploy successful marketing campaigns and own their implementation from ideation to execution.· Produce valuable and engaging content for our website and blog that attracts and converts our target groups· Build strategic relationships and partner with key industry players, agencies and vendors· Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely· Oversee and approve marketing material, from website banners to hard copy brochures and case studies· Measure and report on the performance of marketing campaigns, gain insight and assess against goals

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