The SEO / SEM Specialist will manage and execute search strategies for clients across a variety of industries, using both paid search and organic tactics. The specialist will devise content strategies, research, and test keywords, manage Pay-Per-Click campaigns, analyze click-through data, and identify synergies between SEO and SEM to inform both strategies Responsibility: Review and analyze company and clients’ sites for areas of improvement Develop keyword and contextual search strategies Manage pay-per-click campaigns Write effective headlines, copy, and websites Develop relationships with industry publications and bloggers Understand the use of landing pages and how to write effective call-to-action Work with analytics team to strategize on ways to improve and track site performance Stay up to date with SEO blogs and best practices, using resources like SEMRush and Google Search Console Manage outreach and link-building efforts to drive visibility within search engines Take key concepts and extrapolate to metrics and reporting Work within cross-functional teams and integrate SEM campaigns and SEO approach within all applicable client online media campaigns Manage campaign budgets and forecasts Optimizing copy and landing pages for search engine optimization Performing ongoing keyword research including discovery and expansion of keyword opportunities Researching and implementing content recommendations for organic SEO success Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns Track, report, and analyze website analytics and PPC initiatives and campaigns Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. Optimize copy and landing pages for search engine marketing Perform ongoing keyword discovery, expansion, and optimization Research and implement search engine optimization recommendations Research and analyze competitor advertising links Develop and implement link building strategy Work with the development team to ensure SEO best practices are properly implemented on newly developed code Work with editorial and marketing teams to drive SEO in content creation and content programming Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords ****** We want Super Hero employee ******

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