• Develop Marketing Strategy and growth direction for assigned category / products


• Set brand objectives for product, price, distribution and advertising/promotion for the various brands.


• Design annual operating plan of marketing initiatives within set budgetary parameters


• Analyze and interpret data (qualitative and quantitative) that will add value and positive direction to the various brand objectives.


• Lead and manage projects for all category initiatives (marketing and innovation) through cross functional coordination


• Partner with commercial team and trade marketing to plan in-store merchandising and promotional activities.


• Manage overall category/brand profitability through clear pricing strategy and margin management techniques


• Manage A&M spending to be in line with plan through budgeting and monthly tracking.


• Ensure appropriate agency leadership and partner with them to execute consumer communication campaigns.


• Support monthly and annual demand planning process


• Experience in managing Research and Insights projects for the category / brand. As well as managing the relationship with research and insights partners.


• Track record in people management, development and coaching.

Job Details

Preferred Candidate