Executing marketing plan and assisting in the formulation of strategies to build a lasting digital connection with consumers Providing creative ideas for marketing content and website content Building and briefing social and digital content Staying on top of social media trends and best practices, and actively participate on sites on behalf of the company Creating and executing SMS, and email-based marketing campaigns Collaborating with designer/s to improve user experience Measuring performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)

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