About the JobWe are looking for a driven Social Media Specialist to attract and interact with targeted virtual communities and network users. A social media specialist should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels. Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.Generate, edit, publish and share daily content that builds meaningful connections and encourages community members to take action.Set up and optimize company pages within each platform to increase the visibility of the company’s social content.Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.Data monitoring and reports for both organic contents and ads.

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