Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identificationGenerate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take actionModerate all user-generated content in line with the moderation policy for each communityCreate editorial calendars and syndication schedulesContinuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the informationCollaborate with other departments (customer relations, sales, etc) to manage reputation, identify key players and coordinate actionsDefine the most important social media KPI's.Measure the success of every social media campaignStay up to date with the latest social media best practices and technologiesSupport the strategic direction of campaigns across paid channelsResponsible for executing on new opportunities to expand and improve lead-generating initiatives through paid media.Optimize online audience criteria according to the brand set strategies and run ads according to the suggested spending budgetsCoordinate launch of media campaigns with different departmentsManage campaign expenses, stay on budget, estimate monthly costs and reconcile discrepanciesTrack and report daily, weekly, monthly, and quarterly KPI's for the demand generation program.Leverage web analytics to evaluate audience behavior, paid channel attribution, engagement, and acquisition.Direct and coordinate the development of digital creative including display ads, landing pages, and paid search text.Manage online advertising budget.Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaignsIdentify buyer persona to better target identified audiencesWork cross-functionally across marketing, sales, and operations to develop and optimize paid campaigns and reports.

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