Plans and executes all web, SEO/SEM, marketing database, email, social media, and display advertising campaigns.Assists in branding management and corporate identity.Creates marketing and social media campaigns and strategies, including budget planning, content creation, and implementation schedules.Measures and reports performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Assists in outbound and inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.) Monitors& reviews on all marketing activities and results on a weekly basis.Researches and monitors the activity of company competitorsModerates Social media channels and reports. Suggests activities for improving the quality of online content. Carries out all the functions required by the direct manager job requirementsCreate online digital campaigns theme and vision Create, maintain and monitor campaigns on LinkedIn, Twitter, Instagram, SEM,SEO Google AdWords and onsite search and any other social platform Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Follows social media insights and best practicesPlan and execute all web, SEO/SEM, social media campaignsMeasure and report performance of all digital channels and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insights within the budget. Brainstorm new and creative growth ideas. Collaborate with agencies and other vendor partners if there.Manage all digital campaigns, including search engine marketing (Google Ad Words and onsite search) Collaborate with Marketing Manager to evaluate customer segments and create customer segmentation groups for focused targeted marketing based on customer profiling Gather and share competitive insights related to marketing strategies by targeted competitors and recommend marketing strategies to counter off-set competitor marketing moves based on learned trends and insightsGenerate marketing qualified leads.Develop brand presence through digital channels Plan and effectively execute a social media strategy for generating demand for the services offered. Manage the SEO on all online channelsBuild and execute social media strategy through competitive research, platform determination, bench marking, messaging and audience identificationEdit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action Optimize company pages within each platform to increase the visibility of company’s social content  

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