Developing the marketing strategy for the company in line with company objectives.Overall responsibility for brand management and corporate identityAccomplishes marketing objectives by planning, developing, implementing, and evaluating advertising, merchandising,branding and trade promotion programs.Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysisevaluating the results of various marketing campaigns, spearheading market research effortsIdentifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development.

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