Develop effective media buying plans on all digital platforms (Instagram, Facebook and google ads).Identify target audiences and plan media campaigns.Monitor costs and return on investment (ROI)Develop reports after every digital campaign.Planning digital marketing campaigns, including web, SEO/SEM, email, social media platforms, and display advertisingMaintaining our social media presence across all digital channelsMeasuring and reporting on the performance of all digital marketing campaignsDesign, build and maintain our social media presenceOptimize plans and budgets according to the best media mixEnsure ads are creative and displayed appropriatelyMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insightsBrainstorm new and creative growth strategiesPlan, execute and measure experiments and conversion testsCollaborate with internal teams to create landing pages and optimize the user experienceUtilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch pointsInstrument conversion points and optimizes user funnelsEvaluate emerging technologies.Provide thought leadership and perspective for adoption where appropriateDevelop monthly reports on emerging social media trends that will be submitted to the management and executive teamsBuild, plan and implement the overall social media marketing strategyStay up to date with the latest technology and best practicesManage all social media marketing channelsIdentify trends and insights, and optimize spend and performance based on the insightsOverseeing social media accounts’ designsMeasure ROI and KPIsPrepare and manage the digital marketing budgetManage and improve online contentMonitor SEO and web traffic metrics

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