About the Job Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification Generate, edit, publish and share daily content (original text, images, or video) that builds meaningful connections and encourages community members to take action Set up and optimize company pages within each platform to increase the visibility of company’s social content Create editorial calendars and syndication schedules Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information Monitor the social media channels Assist with the planning of marketing strategies to help drive traffic and engagement to the website Produce content for social media channels such as Facebook, Twitter, Google + and Pinterest Keep up to date with any social media trends Track social media influencers Ensure you produce a consistent brand message across all the social media channels Regularly monitor competitor social media sites and create competitor analysis reports Contribute to the company blog on a weekly basis Assist with social media performance reports Collaborate with other departments (customer relations, sales, etc.) to manage reputation, identify key players and coordinate actions

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