Collect data on the competitor, perform market research & analysis of market trends, competitor’s campaigns, prices, competitors marketing strategies. Work with advertising agencies on a day-to-day basis to support and execute the promotional campaign (Digital media as well as TV & Radio. Help in drafting the PR communication messages. Customer behavior analysis, including the different needs of the customers based on the socio-demographic criteria. Clear understanding and capabilities of identifying customers buying habits. Brainstorm with the team and stakeholders to reach the best marking plan. Development and create marketing campaign initiatives. Work with the designers to reach the best outcome. Put in place a follow-up metrics to measure the outcome of the marketing campaign. Able to develop reports and clearly explain the outcome of the researches as well as the marking campaign. Able to perform presentations. Cascade the marketing plan to the stakeholders. Review literature to support the research made. Build a research questionnaire.

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