Develop marketing strategies for projects, including company websites and social media. Brainstorm and develop ideas for creative marketing campaigns. Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.). Liaise with external vendors to execute promotional events and campaigns. Work closely with the sales team on program development and implementation. Create and execute lead generation programs. Analyze data to determine campaign efficiency. Ensure creative marketing materials undergo regular review and adhere to brand guidelines. Develop and communicate marketing plans, campaign results and project recommendations to senior management team. Undertake individual tasks of a marketing plan as assigned.

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