Acquires new leads and run Email campaigns to acquire new customers and nurture possible prospects. Understand the unique industry buyer personas, channel strategy and buying process Develop and leverage customer stories Creates marketing and social media campaigns and strategies, including budget planning, content creation, and implementation schedules. Runs Digital ads campaigns Collects customer data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns. Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram. Researches and monitors the activity of company competitors. Optimizes the performance of the company’s website and blog for acquiring new customers and enhance brand awareness and authority in the market Collaborate with other departments (sales, support) to manage their announcements and postings. Contribute to company CRM by updating accounts information Engage with teams to be familiar with products/solutions Assist in outbound and inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.) Monitor, review and report on all marketing activity and results on a weekly basis

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