The roles require to develop social media marketing strategies, analyze consumer behavior, store, and online retail metrics to build and execute E-Commerce sales and campaign strategies across all channels. The incumbent would also be responsible for website maintenance and managing our social media platforms to create a strong brand presence online for Developing and executing a marketing strategy in line with the corporate strategy to enhance brand visibility, image and customer engagement Assisting in ongoing maintenance and update of the website content (products, content, promotions), including the addition of new products (gather/create product descriptions/ details/images), continually monitoring/changing outdated information (e.g. discontinued products, price, etc.) and actively merchandising for optimal site experience Planning, managing and executing photo shoots of new merchandise Developing visual content, producing and updating banner images for homepage and category pages for the merchandise Designing and executing promotion campaigns to boost sales to meet assigned targets Managing and reviewing product presentations on site to ensure correct categorization, images, pricing, and promotional offers are accurate and meet internal requirements Planning, defining and implementing website changes and functional improvements Developing copy writing for Online Ads and website content Planning, managing and executing Google Ads, E-mail Marketing, Re targeting, Social Media Marketing (Facebook, Instagram, Twitter, LinkedIn, Pinterest, etc) Assisting with miscellaneous tasks as needed

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