Build and execute social media strategy through research, bench-marking, messaging, and audience identification. Create and maintain the corporate social media policy and guidelines. Write, develop and strategize online content production and scheduling. Report on online reviews and feedback from customers and fans. Assist with crisis management, bad reviews, and negative news communications. Generate, edit, publish, and share content daily (original text, images, video, and HTML). Build meaningful connections and encourage community members through dialog and messaging that engage and motivate consumers. Create and maintain company social media pages and profiles. Moderate user-generated content and messages appropriately, based on company and community policies. Create and implement social media marketing plan and editorial calendar. Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes. Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach. Audits and analyses social media presences, including digital advertising costs and returns. Monitors and develops reports on competitor activity within social media spaces.

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