 Developing the marketing strategy for the company in line with company objectives. Research and produce reports analyzing trends and offering insight in an area of specialization Conduct opinion research, gather data and identify factors influencing a given market Overall responsibility for brand management and corporate identity Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services Maintain and update corporate collateral materials including power point templates, product literature, signage, Web sites, videos, and event properties.  Develop, test and adjust marketing strategies for brands, products or demographics Conduct market research to find answers about consumer requirements, habits and trends  Brainstorm and develop ideas for creative marketing campaigns  Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)  Forecast and track trends in marketing and sales, monitor industry statistics and follow trends in trade literature Collaborate with Communication and other professionals to coordinate brand awareness and marketing efforts  Plan initiatives to reach the target audience through appropriate channels (Conventional communications channels and Digital Marketing/Social Media, e-mail, TV etc.)  Identify effective marketing and promotional channels Assist in analysing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies  Undertake individual tasks of a marketing plan as assigned Find out the performance of a company’s marketing campaigns and strategies by analyzing key performance metrics. Gather information about the competition, consumer demographics, pricing, distributions, and other relevant information that would help a company know its position on the market – Market Intelligence Work together with the creative team and staff from other departments to create effective promotional materials while adhering to brand guidelines. Develop innovative marketing strategies and campaigns based on solid data, and communicate the recommendations to management. Create and manage a digital media strategy. Design, create, and manage to completion all marketing production related efforts such as promotional items, printed collateral, multimedia collateral, and direct mail pieces.  Work closely with the sales staff on executing lead generation programs and campaign execution. Co-coordinating marketing campaigns with sales activities

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