JOB PURPOSE

This role is responsible for managing the social calendars and content creation. This includes providing insights on how RBC social media channels are performing and suggestions on how to improve from there. This role also includes social media monitoring, campaign management and involvement in crisis communication. 

KEY ACCOUNTABILITIES (not all-inclusive)

Social Media Management

•   Enhancing WFP's online presence across a variety of social media platforms. 

•   Create compelling content for the different social media platforms including video content

•   Write, edit, and produce content for the regional and global social media accounts on Facebook, Twitter, and Instagram in both English and Arabic

•   Handle the dissemination of the content and manage the content calendars

•   Staying on top of global social media trends and tools

•   Support in the implementation of the global and regional social media strategies and content plans

•   Focus on areas like customer engagement, brand management, and organizational communications. 

•   Work on global and regional campaigns

Social Media Metrics, Data Analysis and Reporting 

•   Extract reports from and manage social media metrics tools 

•   Putting systems in place to record, measure, and analyse social media metrics from WFP’s social media channels

•   Report on all metrics and data related to social media providing metrics and reports on regular basis and when requested

•   Track all the social media data on a day-to-day basis including channel growth and posts performance 

•   Qualitative analysis of social media data to provide actionable insights and make recommendations to the team based on these insights 

•   Work with the social media team to provide actionable insights and make recommendations to the team based on these insights

Community Management

• Implementing strategies to encourage engagement and grow our communities
• Monitor and participate in relevant conversations
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Job Details

Preferred Candidate