This individual will oversee the:Development of goals, strategies, and implementation plans to execute comprehensive marketingThe manager will also oversee the launch and managing of new projects, services, and associated brands to meet profitability goals and targets.Assisting in management and strategies, email marketing, advertising, partnership development, and managing overall execution of the communications goals. The manager will also serve as the media relations expert and help to establish Heya Masr and its members as thought leaders to a broader audience. Through integrated public relations, this position will continue to increase the visibility of the organization’s many programs, events, and initiatives to the larger community.Oversees the organization’s email marketing campaigns for all departments and programs.Networking, and communicating Heya Masr’s mission to all stakeholders.Oversees digital and social media strategy, including the evolving digital market, and contributes new ideas to enhance the organization’s social presence. Developing content calendars with the senior content specialist, coordinating with a graphic designer for post designs, and moderating all social media platforms.Keeps an updated archive of Heya Masr’s digital assets including Digital and print designs, photo banks, videos, and documentaries.Updates website on regular basis, monitors analytics, identifies any areas of improvement to increase traffic and manages the relationship with website development agencyLeads assignments to support the strategic vision of Heya Masr organization; develops recommendations of marketing activities to increase revenue.Coordinate with freelance photographers, videographers, editors, designers, and interns during events.Coordinating with vendors and managing the communications team junior marketing staff members.Oversees the creation of marketing materials including managing graphic design projects to completion and acts as brand liaison to the organization to ensure consistent brand voice, vision, and aesthetic are achieved.Coordinating meetings with schools, universities, nurseries, and training centers to present Heya Masr kids programs to them and encourage them to join the programs.Lead the sales of the organization programs to outside entities and institutions to generate income for the organizationDevelop a network of private donors willing to support Heya Masr’s work in Egypt.Support the organization’s financial sustainability strategy by identifying donor resources, raising funds, and writing proposals. This is through exploring fundraising opportunities, ensuring all aspects of donor management and fundraising requirements in effective coordination with other departments.Compile and maintain a database of international and local donor organizations and private corporations offering donations, and interested in implementing CSR or sponsorship activities.Undertake independent research in finding alternative resources for the long-term sustainability of the organization.Suggest other innovative ideas for effective resource mobilization.  Organize fundraising events for the organization.

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